Are you finding the best way to communicate with your visitors so that they stick around but haven’t found a way? Email marketing is the best way to communicate with your visitors. And with proper planning and dedication, you can convert your visitors into loyal customers by sending valuable content via email. But without proper service of email marketing, it won’t be as effective as you think. Yes, email marketing is a very effective way to run a successful business. But, to get the best benefit of email marketing you must have a steady plan and more than that you have to choose a proper email marketing service.
Importance of Email Marketing
A good Email Marketing Service helps you to automate your marketing processes, track your stats, deliver emails properly, and build a deeper relationship with your visitors and convert them into your customers.
About 60% to 80% of users once left your website they never come back. But if you collect their email address and later send them amazing content that they might like, then there is a good chance to get them back to your site again. And if you move forward with a unique approach then they might convert into your customers.
Most of the marketing experts in the world say that a customer has a chance to convert into sales after your 7 attempts. So, when a customer left your website in the first visit and never come back. Let’s not talk about your 7 attempts, how are you even supposed to communicate with them?
Now you are feeling the need for email marketing, aren’t you?
Which one is the best?
Choosing the right email marketing service may have an effective impact on your marketing campaign.
Most of the best Email marketing services are offered almost the same – features, free trials, collection email templates, social media integrations, and email automation. The key features that every good email marketing service should have-
- Automation: Helps you to automate your marketing processes. Send emails automatically based on the setting that you’ll set.
- User-Friendly: Always choose an email marketing service that is user-friendly, means easy to use and suits with your business type.
- Delivery Rate: Ensure maximum inbox delivery and also let you know how many emails have been opened.
- Price: It gives you all the features you need at an affordable price.
Let’s see some of the best email marketing services for your business.
1. Constant Contact
Constant Contact is one of the best and easy to use email marketing service that you can use for your startup business. It allows you to easily manage your email lists, contacts, marketing calendar, and much more. Constant Contact has many unique features that you will find beneficial to grow your business. It also has a large number of niche-specific templates to save even more time.
Constant Contact provides real-time tracking tools. These tools will give you reports about who’s opening emails, clicking, and sharing your emails. Using this information, you’ll be able to make a steady plan to move forward.
It allows you to Segment contact and creates more targeted lists based on the content they click or like more. That way you can create even more effective email marketing campaigns by delivering more relevant emails to your targeted lists.
They are offering a 60-days free trial (no credit card information needed) so that you can test the tool for up to 100 contacts. Where most of the other email marketing services offer 14 or 30-day free trials to test the service. They are also offering a 30-days money-back guarantee. Which is obviously a good option to have. And if you need assistance, they are always ready to support you with live chat, phone calls, email, and community support.
2. SendinBlue
SendinBlue is a powerful email marketing service that is super easy to use. It has all the features you’ll need to run successful email marketing campaigns. If you want to create clean and professional newsletters but you don’t have any technical skills. You can create a well-designed newsletter in just a few clicks with SendinBlue using its simple drag and drop feature even if you don’t have any technical skills. It also offers you HTML Editor, Personalized Emails, Free responsive template gallery and more.
With SendinBlue you can easily collect email addresses and contact information from potential customers and subscribers to build your targeted audience lists. To build that list, they let you use Custom forms, Contact segmentation, and Custom contact fields.
SendinBlue has some amazing advanced features like marketing automation that let optimize your contact and manage with personalized workflows. With SendinBlue, you can easily set up automation workflow templates with just a few clicks. To make a more effective campaign, it also offering you to use welcome emails, abandoned cart reminders and much more.
They have 5 different packages. You can choose one based on your needs. The good news is they are offering a free package with 300 emails per day to try their service.
3. Drip
Drip is one of the most powerful email marketing service providers. If you are finding the best email marketing service for the eCommerce site then this might be the perfect solution for you. Also, it could be a beneficial service for bloggers and marketers.
With Drip, you can give your customers the best experience. To grow your business with Drip, it allows you to use Emails Builders, Automation Workflows, Multi-channel Marketing, Email Campaigns, One-off Emails and more.
Using Drip’s beneficial features like Tags, Custom Fields, Events, Purchase Intent Marketing etcetera, you can easily learn more about your every customer. The website tracking code of Drip lets you see inside every customer journey with a full-color insight so that you can make a steady plan and move forward.
It has some amazing advanced features like- Custom Conversion, Native Reports & Dashboards, Exportable Data Sets, that allows you to make the decision for your next step based on the data it collected from users. No need to make decisions based on best guesses. Drip allows you to take the next step based on collected data so that you can see which strategies are working best for your business. You can also integrate with other services to expand its capability.
Price is also affordable. The Basic package starts at $49 per month.
4. GetResponse
GetResponse became a popular Email Marketing Service in a very short period of time. It is more than an email marketing service because it also provides useful services like landing page creator and webinar solution.
It comes with all the advanced features that you’ll need to grow your business. Such as list segmentation, A/B testing, autoresponders, and software integrations. It also has more amazing features like Perfect Timing. It helps you to predict the perfect time of the day to send out emails so that the conversion rate grows higher.
It also has a drag and drops email newsletter builder. With GetResponse, you can easily create campaigns, segment contacts and much more. Using its powerful tools, you’ll be able to create effective campaigns to boost your profits and save a lot of time.
GetResponse lets you manage your growing list of contacts in one simple interface and also lets you use their powerful search and segmentation tools so that your emails remain relevant. GetResponse combines user data and their behavior like opening emails, clicks and lets you create advanced segmentation conditions so that you can send the right message at the right time.
They have 4 different packages available, you can choose one based on your need. You can use this amazing Email Marketing Service at a very affordable price starts from $10 per month. Also, you can try out GetResponse for one month free of cost.
5. AWeber
AWeber is one of the most powerful and oldest email marketing service providers. If you have a startup business or you are a marketer then this could be a beneficial solution for you. AWeber has almost all the powerful features that you would expect from a good email marketing service provider. It has a drag and drops email builder, a vast collection of pre-designed email templates, also allows you to integrate with other services to increase your marketing capability.
It allows you to analyze which emails perform the best by using the Email Split Testing feature. AWeber also let you improve your email campaigns by tracking who is opening your emails, click links, go to your website and much more.
With AWeber, you can easily view and track users data. It also lets you create segments and manage the targeted list and much more. AWeber filled with more beneficial features, it allows you to send emails to your subscribers based on data like personal preferences, geographical location.
And if you need any assistance AWeber support team always ready to help you 7 days a week via phone, live chat and email. You can use this amazing email marketing service at an affordable price of $19 per month. Also, they are offering 1 month free trials to try their service.
Which one should I choose?
We have discussed the best 5 email marketing service. Each one of them is best in their own ways. And all of them are offering free trials, you can try their service by using free trials and then choose which one is effective to you and also powerful and flexible.
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Honestly, I’m not an online marketing guru. But I love testing and experimenting with various strategies to drive traffic, attract new leads and convert them into loyal paying customers.
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