Every website owner loves organic traffic but getting traffic from the search engine is not as easy as you think.
Over 90% of users who search on the search engine never go to the second page to see the result. That means if you want to drive traffic from the search engine, your website has to appear on the first page of a search result.
And to rank on the first page of search engines, you need to improve the SEO of your website.
SEO is the short form of Search Engine Optimization. SEO helps your website to rank on the top and appear on the first page of search engines.
But improving SEO is not an easy task. Thankfully there are many SEO tools available that could help you to grow traffic for your website by rank higher on the Search Engine.
Why use SEO tools?
SEO tool helps you to discover what parts of your website require improvements to ensure the best ranking. The Search Engine algorithms are changing frequently, a proper SEO tool could help your website to maintain better ranking and get more organic traffic along with the constant algorithm changes. And also saves a lot of time.
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Now let’s see the best 5 SEO tools to improve ranking and increase traffic for your website.
1. SEMrush
SEMrush is a powerful tool used by so many SEO experts worldwide. This could be your all-in-one SEO solution. It comes with all the powerful features that you’ll need to rank higher on the search engine.
Starting with an advanced Organic Research feature. This feature allows you to see competitors best keywords and also let you discover new organic competitors.
Keyword Research is a vital part of SEO to improve rank fast and reach more. Finding the right keywords for SEO and PPC campaign is not an easy task. But using SEMrush you can easily find keyword for your PPC campaign as well as for SEO.
It also lets you generate effective long-tail keywords.
The next important thing is Backlinks. With SEMrush checking backlinks types and spot links geolocation is easy. It also lets you conduct deep link analysis which is really beneficial for improving SEO faster. It has more amazing features like –
- Keyword Magic Tool
- Position Tracking
- Social Media Tracker
- Brand Monitoring
- Backlink Audit Tool
- Organic Traffic and Content Analyzer
- Keywords difficulty, Domain vs Domain and more.
SEMrush compares domains with key visibility indicators and gives you a report as a chart. It also let you analysis competition in a few clicks and saves a lot of time. SEMrush currently offering 4 different packages filled with enhanced features.
You can choose one based on your needs and get the benefits of this amazing SEO tool.
2. Ahrefs
Ahrefs is another powerful SEO tool used by a lot of SEO experts. It has all the features that you’ll need to increase organic traffic for your website and improve ranking. It highlights which parts of your website require improvements to ensure the best ranking.
Ahrefs allows you to see the keywords that your competitors are using in organic search and the amount of traffic they are driving.
It also gives you the top pages report so that you can learn which pages send the most traffic to their site.
And let you use the content gap feature to uncover the keywords your competitors are using to rank higher. It has more beneficial features like –
- Keyword Explorer
- Backlink Checker
- Keyword Generator
- Site Audit
- Domain Comparison
- Keyword rank checker
- Broken link checker, Link intersect and much more.
Ahrefs uses its powerful inbuilt filter to dive deep to give you a complete report of the target’s backlink profile and lets you see every page linking to your target. It also lets you filter and sort by language, link type, platform, domain, and URL Rating, referring domains and more.
Ahrefs currently offering 4 different plans filled with various amazing features that will help you to grow traffic for your website.
They are allowing you to choose the billing option between monthly or annually.
3. Yoast SEO
Yoast SEO is one of the best SEO plugins recommended by many SEO experts worldwide. It comes with all the necessary features that you will need. Yoast SEO helps you to get more traffic from Search engines also attract more visitors from social media and increase engagement.
Using this plugin, you’ll be able to optimize your research for keywords, key-phrases and synonyms, related keywords and all word forms.
Yoast SEO lets you export Focus Keyword. Using this plugin, you can choose the data you’d like to see- URL, Keywords, Title and more, and you download all of your requested data as a CSV file so that you can review them later whenever you want.
This plugin will save a lot of your time because with this plugin you don’t need to find out what to optimize next, Yoast SEO allows you download a report of all the focus keywords you’ve used and let you know which parts need your attention.
It has more useful features, such as-
- Readability checker
- Duplicate content identifier
- Content insights
- Redirect manager (So that your visitors never get stuck on a 404 Not Found page)
- Internal linking suggestions and more.
Yoast SEO has both a free and a premium plan, Even the free version of this plugin contains a lot of amazing features that could help you to improve the SEO of your website.
And later if you need more enhanced features then you’ll have to get the premium version of this plugin.
4. Moz Pro
Moz Pro could be a beneficial SEO solution for your website. It will help you to target the right keywords and create a custom result. With Moz, improving SEO is easy, it will consistently improve results.
It has a comprehensive keyword explorer that let you learn about your visitors. With Moz, you’ll be able to understand how visitors are searching for your services or products and which keywords are being used or what types of questions they are asking and more.
Which helps you to make very high-quality content for your audience.
If you want to know what is working properly and what is not, then you’ll have to accurately track keywords and the ranking. Which is not an easy task to do. With Moz Pro, you can easily track your keywords and competition as well.
Moz Pro also let you know what people are searching the most. It packed with more useful features like–
- Site audit
- Page optimizer
- Link explorer
- Custom reports
- Keyword explorer
- Rankings and many more.
Moz Pro has 4 different plans available and also let you choose the billing method between monthly or annually.
Though they are offering 30 days free trial with fully featured Moz PRO version to try out their service.
5. Buzzsumo
Buzzsumo is a useful SEO solution used by many SEO experts all over the world. It packed with various powerful features that you’ll find helpful to improve the SEO of your website. It has powerful actionable content insights.
Using this feature, you can find those contents that resonate with your audience. It also lets you optimize your content marketing in order to improve engagements.
Since content curation is an important part of content marketing. Buzzsumo comes with a powerful content curation feature. Using this feature, you can find out the most shared content in a topic area.
You can also set duration like the last 12 months or the last 24 hours. It filled with more useful features, such as-
- Content Discovery
- Brand Monitor
- Competitor Research
- Question Analyzer
- Competitor Content Alerts and more.
Using Buzzsumo you can easily find out your competitors most shared content and also be able to analyze what method is working for them. Buzzsumo even let you filter the search by content formats or the networks they are getting most success and more.
Currently, they are offering 4 different plan and they let you choose the billing method between annually or monthly.
They are also offering 7 days free trial with the fully featured version without any credit card information.
Which one should I choose?
If you are more focused on link building, site auditing, rank tracking, and more then choose between SEMrush or Ahrefs. Because both of them are highly featured with useful tools and also recommended by most of the SEO experts worldwide.
Or if you are more focused to optimize on-page SEO then go for Yoast SEO.
We hope this article helps you to find a better solution for your need.
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Honestly, I’m not an online marketing guru. But I love testing and experimenting with various strategies to drive traffic, attract new leads and convert them into loyal paying customers.
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